The Mekong Innovative Startups in Tourism (MIST) is a program launched by the Asian Development Bank and the Mekong Tourism Coordinating Office, operated by Destination Mekong. It is the Greater Mekong Subregion’s first travel startup program. Launched in 2017, it was set up to help integrate GMS travel startups into the global travel and tourism ecosystem, promote innovation, and support local firms thrive in the globally competitive tourism industry.
With two tracks, Travel Social Enterprises and Travel Technology Ventures, its alumni have been recognized among the top startups in tourism in the region, and some have attracted investment and partnerships through the program.
ABOUT THE MEKONG TOURISM COORDINATING OFFICE
The Mekong Tourism Coordinating Office (MTCO), located in Bangkok, was set up with funding from the governments of the six Greater Mekong Subregion (GMS) countries – Cambodia, the People’s Republic of China, Lao PDR, Myanmar, Thailand, and Viet Nam. The MTCO, which operates on annual financial contributions from each GMS country, acts as the secretariat for the GMS Tourism Working Group, comprising of senior officials of the six GMS countries’ National Tourism Organizations. Its role is to coordinate and facilitate sustainable tourism development of the GMS in line with the United Nations Millennium Development Goals, and promotion of the Mekong region as a single travel and tourism destination, in collaboration with the public and private sectors. The MTCO manages its award-winning MekongTourism.org digital platform as a one-stop platform to promote responsible and sustainable tourism in the region, as well as the annual Mekong Tourism Forum, whose hosting is rotated among GMS countries.
Please visit www.MekongTourism.org for more information.
Download the Mekong Tourism Overview Booklet.
ABOUT DESTINATION MEKONG
Destination Mekong was created in 2017 to promote the Mekong region, comprising of Cambodia, PR China (Provinces of Guangxi and Yunnan), Lao PDR, Myanmar, Thailand, and Viet Nam as a single destination to stimulate responsible and sustainable development and investment and drive inclusive growth. We are a public-private partnership framework to initiate and operate regional projects that build capacity and foster healthy and sustainable communities in the Greater Mekong Subregion.
Please visit www.DestinationMekong.com for more information.
READY TO INNOVATE TOURISM IN CAMBODIA, PR CHINA (YUNNAN & GUANGXI), LAO PDR, MYANMAR, THAILAND, AND VIET NAM?
Mekong Tourism Coordinating Office