Travelers are more sophisticated and people want more from the destinations. Exploring like a local is becoming a necessity. It is important to know exactly what travelers need and what they are looking to get out of their adventure. Part of making a tourism start up investible is creating experiences that focus on the different types of travelers. There is a growing need to localize products especially in such diverse regions as the Greater Mekong Subregion, GMS. Startups must put considerable value into building long term relationships with travelers. (Presented by Victor Chua, VP investments, Gobi Ventures. Mekong Innovative Startup Tourism – MIST – Bootcamp. May 6, 2017)