MIST

MARKET ACCESS

PROGRAM

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For established international tourism SMEs (small and medium-sized enterprises) ready to explore markets and partnerships in Cambodia, Lao PDR, Myanmar, and/or Viet Nam.

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Successful applicants will receive a free market access consultation, connections and business matching, and opportunities to visit the region for facilitated meetings and networking.

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2018 MIST Market Access Program applications are now closed. They will reopen in 2019.

WHAT’S IN IT FOR ME?

A free consultation led by a team of experts to identify market entry challenges and needs.
Access to important stakeholders in the Mekong region’s tourism industry, including government officials, industry leaders, and others.
A mapping of connections needed for successful market entry.
One successful company will be awarded a free market access tour of one of our markets with a value of more than USD $10,000.

WHAT’S IN IT FOR ME?

A free consultation led by a team of experts to identify market entry challenges and needs.
Access to important stakeholders the Mekong region’s tourism industry, including government officials, industry leaders, and others.
A mapping of connections needed for successful market entry.

One successful company will be awarded a free market access tour of one of our markets with a value of approximately USD $15,000.

AM I ELIGIBLE?

We are seeking innovative, inspiring, and promising tourism and travel tech companies for the MIST Market Access Program. If you answer YES to the following questions, we invite you to apply!
Are you a mature company with significant traction?
Will your entry into the Mekong Region (Cambodia, Lao PDR, Myanmar, and/or Viet Nam) benefit the region through job creation, partnerships with local firms, investment, or technology transfer?
Do you have a solution for hospitality, tourism, or travel tech?
Does your business model contribute positively to the sustainability of local communities, cultures, and the natural environment, and/or the advancement of women?

WHAT SOLUTIONS ARE WE LOOKING FOR?

MIST is especially looking for solutions – both tech and non-tech – in 11 areas.

Successful applicants will be able to map their business models to one or more of these.

  • Personalization of the travel and hospitality experience.
  • Better security for travelers and their transactions.
  • Multimodal transportation planning and booking.
  • Regional connectivity between destinations in the Greater Mekong Subregion.
  • Better payments models throughout the travel value chain (B2C and B2B).
  • Facilities, asset, and inventory management for hotels and resorts.
  • Reduced environmental impact.
  • Enhanced customer experiences in travel and hospitality.
  • Automation in hotels and resorts.
  • Improved conversions for booking platforms.
  • Solutions for overdevelopment and “overtourism.”

We are not necessarily or exclusively looking for technology companies. That said, technologies of special interest are: data analytics, blockchain, IOT (internet of things), augmented and virtual reality, smart cities tech, mobile, and robotics.

WHAT ARE PEOPLE SAYING ABOUT US?

Alex Grosvenor, CEO & Co-founder, Savvi.travel

“The MIST organizers are not just professionals in tourism – they’re expert connectors at all levels of the local tourism economy. From the second we landed in Viet Nam, MIST was there to ensure we had everything we needed to make our booking platform successful. If it’s market access you want, then it’s market access you shall get!”

Savvi.travel is a U.S-based travel tech startup that makes responsible local experiences bookable. They won a MIST Market Access Program tour of Viet Nam in 2017.

Chin Soon Khen, CEO & Co-founder, LokaLocal

“The market access opportunities we got have been incredible! Through MIST, we were connected to valuable contacts with expert insight, which were instrumental in our successful expansion into Lao PDR. We could not have achieved it without their support.”

LokaLocal is a Malaysia-based travel tech startup that connects travelers with local experiences. They won a MIST Market Access Program tour of Lao PDR in 2017.

HOW DOES IT WORK?

As many as five applicants will be selected for a free consultation from our team of experts. The top applicant will also be invited on an all-expense-paid tailored market access tour without charge.

 

Other successful applicants will be invited to join their own tailored market access tour at a cost based on the tour and the number of countries visited (approximately $5000/country plus travel costs).

 

Each market access tour is individually curated. 

 

Collectively, our team of consultants have knowledge and experience of travel and tourism across Cambodia, Lao PDR, Myanmar, and Viet Nam. They will also connect you with potential partners and suppliers, relevant government officials, and other stakeholders in the industry through specific networking events and industry forums.

 

Market access tours can be limited to one country or can cover multiple countries within the region.

TIMELINE

CONSULTANT TEAM

Jens Thraenhart

Jens Thraenhart

Senior Regional Consultant

Jason Lusk

Jason Lusk

Regional Consulting Coordinator

Paul Htay

Paul Htay

Consulting Lead, Myanmar

Soreasmey Ke Bin

Soreasmey Ke Bin

Consulting Lead, Cambodia

Hai Tran

Hai Tran

Consultant Lead, Vietnam

Emi Weir

Emi Weir

Consultant Lead, Lao PDR

READY TO INNOVATE TOURISM IN CAMBODIA, LAO PDR, MYANMAR, THAILAND, AND VIET NAM?

Mekong Business Initiative – Asian Development Bank 

16 Phan Chu Trinh, Hanoi, Vietnam

Mekong Business Initiative – Asian Development Bank 

16 Phan Chu Trinh, Hanoi, Vietnam